Global CMS + PIM

The Challenge

Unify the global web presence of one of the largest enterprise consumer electronics companies, eliminating uncoordinated multiple CMS instances.

Our Solution

Adobe Experience Manager for synchronized global content management, with a hybrid PIM architecture using AEM as the foundation plus Microsoft Dynamics 365 to standardize product information.

Impacts

• Unified messaging strategy
• Synchronized regional messaging
• Lower costs
• Cross-functional collaboration across sales, marketing, manufacturing