Copy produced ~99% faster
The Challenge
With 80+ new products added monthly, the client needed a GenAI service that could write on-brand marketing copy and product descriptions from basic PIM data.
Our Solution
A production-grade GenAI service scoped with product metadata and brand guidelines, scaled within existing cloud infrastructure, with bulk-generation capacity and a human-review interface for creative teams.
Impacts
- Copy produced ~99% faster
- Reduced time to store go-live
- Automated metadata enrichment