End-to-end Adobe Experience Cloud solution

The Challenge

Develop an end-to-end solution helping a web team better assess layouts, design options, and products, unifying workflows from creation to distribution.

Our Solution

Integrated the client's proprietary CMS and third-party apps with Adobe Experience Cloud, used Fractal to rapidly prototype and build visual modules, implemented Adobe Target for A/B testing, and automated personalization using ML.

Impacts

• Efficient workflow
• Integrated approval process
• Improved collaboration
• Audience personalization