4.75x engagement, 21.5% conversion increase

The Challenge

Build a first-of-its-kind AI assistant for a Fortune 500 company's e-commerce and marketing website, ensuring accurate answers to natural-language questions while protecting the client's reputation with responsible AI.

Our Solution

A POC and live solution scoped to the client's website and knowledge base, stress-tested against malicious questions and output errors, with a new AEM component and content fragments, refined repeatedly and rolled out under controlled monitoring via Adobe Target.

Impacts

• Engagement boosted 4.75x
• 21.5% increase in conversion rates
• Safe, performant generative-AI customer experience
• Controlled rollout with KPI monitoring