AI-powered market research POCs

The Challenge

Help the marketing organization use Azure OpenAI for the first time, proving out generative AI's value for market research.

Our Solution

Two proofs of concept built with Azure OpenAI: an AI conjoint-analysis tool and a second tool analyzing consumer willingness across a range of B2B personas, both refined for efficiency and accuracy.

Impacts

• Larger volume of insights
• Results tracked with traditionally gathered research
• Proved the potential to transform market research